~284 emails avoided through bot automation
347 total interactions over 30 days
Average: 8.3 interactions per day
The RTR Customer Service companion is successfully deflecting 82% of customer inquiries, handling 284 out of 347 interactions without requiring customer service team involvement.
347 interactions over 30 days (8.3 per day average)
284 interactions (82%) handled without CS team involvement
63 interactions (18%) requiring human assistance
55% of customers chose AI-powered "Ask Anything" mode
15% used structured FAQ navigation
~852 email exchanges avoided (assuming 3 exchanges per inquiry)
192 interactions
GPT provides detailed answers about products, specifications, fitment, and general inquiries
53 interactions
Customers navigate structured FAQ menu to find answers about policies, shipping, warranties, and processes
28 forms
Bot collects customer details, vehicle information, and installation preferences for the sales team
20 inquiries
Provides return policy details, eligibility requirements, and process steps
63 inquiries were escalated to the CS team. Analysis reveals consistent patterns:
30%
25%
20%
10%
15%
"Are Tech 7 wheels available in bronze?"
"Do you still make the F150 front skid plate?"
"When will the RTR Bronco Grille be back in stock?"
"Are the tech 7 rims in stock or on back order?"
"Need passenger side decals after accident"
"Hardware kit for side skirts for 2024 Mustang gt"
"Touch up paint for the wheels?"
"Replacement wiring harness for mustang lights"
"My order 30504 and when it's due to arrive?"
"Why has my order not been shipped yet?"
"I placed an order last Friday, checking on its status"
"Order delivered but missing items"
"Is my used 2020 Mustang GT a true RTR Spec vehicle?"
"How to get my car RTR certified"
"Question about RTR spec 5 mustang s650"
"What's your phone number?"
"I need to speak with a live person"
"Set up call with rep"
Opportunity: The top 3 escalation drivers (75% combined) can be directly addressed through backend integrations.
Target: 90-92% (up from 82%)
Answer availability and order questions without human lookup
Eliminate top 3 escalation reasons
Bot can check inventory, track orders, and lookup parts in real-time
Smart product suggestions
When items unavailable, suggest alternatives automatically
Instant answers vs waiting
No more "let me check and get back to you" delays
The RTR Customer Service Bot is delivering strong results with an 82% deflection rate, successfully handling the majority of customer inquiries without CS team involvement.
(eliminates 30% of escalations)
(eliminates 25% of escalations)
(eliminates 20% of escalations)
This would push deflection rates to 90%+, save 37 additional CS hours annually, and provide instant answers to 75% of current escalations.
RTR Vehicles • Ready to Rock
RTR Website Companion Impact Analysis